The Complete
SEO + AEO + GEO Playbook
Rank #1 in Search
Search changed.
Your site didn’t.
From ‘AI answers don’t mention us’
to the source they cite
Inside, you will learn:
Why SEO, AEO and GEO are
one discipline, not three
The playbook from AI GOAT, built from the way we run client projects. All five maturity levels across four categories in one book: from classic SEO to the point where ChatGPT, Perplexity and AI Overviews use you as a source.
- How to place your site on a maturity model of 4 categories and 5 levels
- What still drives organic traffic in classic search, and what to drop
- How to open up your website to AI crawlers and get into the answers
- How to add schema from 8 copy-paste templates, no developer needed
- How to become the source LLMs turn to
- How to measure brand mentions
in AI answers without paid tools - How to run it as a client audit, workshop, or quarterly roadmap
The Complete SEO + AEO + GEO Playbook
All five maturity levels in order: from the basics to citability in AI answers.
Inside:
- The maturity model: 4 categories,
5 levels, tasks for every step - The five-platform breakdown and how each picks sources
- 8 copy-paste schema templates
- The 16-point citability checklist
- The manual AI-visibility measurement protocol
For agencies, in-house marketers, and SEO specialists who want results, not guesswork.
You will be able to:
- Find your level across all 4 categories and see where to start
- Cover your buyers’ real questions with direct-answer pages
- Deploy schema without waiting
on a developer - Set up robots.txt and llms.txt
for AI crawlers - Track brand mentions in AI answers by hand
- Package it for clients as an audit, a workshop, or a roadmap
10 jobs this playbook gets done:
- See how SEO, AEO and GEO fit
into one system - Find your site’s starting level across
4 categories - Find your buyers’ top questions and answer them on the page
- Fix site architecture and broken internal links
- Set up robots.txt for AI crawlers
- Add schema from 8 ready templates, no code
- Run key pages through the 16-point citability checklist
- Turn on E‑E‑A‑T signals: authorship, sources, the knowledge panel
- Measure visibility across five platforms’ answers
- Remove the anti-patterns already hurting your citability
A system, not a pile of tips
22 sections, from the new mechanics of search to the markup models read.
The checklists and templates here aren’t the whole system, just tools inside it.
01The new era of search: who forms the answer now
02SEO, AEO, GEO and why they are one discipline
03The maturity model: 4 categories, 5 levels
04-08Level 1 in every category: the basics and the quick wins
09-13Levels 2-3: getting into answers and citability
14-18Levels 4-5: becoming the source models retell
19How the five platforms behave: ChatGPT, Perplexity, AI Overviews, Claude, Copilot
20The manual measurement protocol, no paid tools
21Client work: audit, prioritization, roadmap
22Appendix: 8 copy-paste schema templates
711 downloads
711 downloadsAgencies and marketers already running
SEO, GEO and AEO as a system
Get it for $89“We pulled the maturity model into our client audits and closed two new AEO roadmap deals in the very first week. Clients are stunned when they see their own brand in Perplexity’s answers instead of a competitor’s.”
“I’m no deep technical-SEO guy, but this is all written like assembly instructions. I went through the citation checklist, cleaned up the issues on our site, and the AIs started retelling our blog.”
“The best part is I didn’t have to spend two months prying loose developer time. I just copied the ready-made markup templates and set up llms.txt. A couple of weeks later, ChatGPT was already citing our product pages.”
“Special thanks for the manual measurement protocol. Now I can show clients how their mentions across AI tools are trending, without a bunch of paid subscriptions.”
“AI search used to feel like a mess of hype. The guide gave us a clear five-level system, and the team finally knows what to do step by step instead of reading tea leaves.”
“I finally understood why AI kept ignoring our articles. We rebuilt the answer blocks around how the models actually work, and the site started getting pulled into AI Overviews.”
FAQ
Yes. Tasks are written as actions, schema comes as copy-paste templates, and measurement is step by step. If you can edit your own pages, you can do this.
The minis are slices of one maturity model by level: SEO is the start, AEO is levels 2-3, GEO is levels 4-5. The playbook walks you through every level in order, adds a section on working with clients, and costs less than three minis bought separately.
Inside there’s a manual measurement protocol that works without subscriptions.
The maturity model is niche-agnostic: categories and levels are universal, you just pick the tasks for your own site.
A PDF, sent to your inbox right after payment.
The Complete SEO + AEO + GEO Playbook
$300$89
Save 70%All five maturity levels in one book. Agencies charge audits off this system.
Inside:
- The maturity model: 4 categories, 5 levels, tasks for every step
- The five-platform breakdown and how each picks sources
- 8 schema templates and the 16-point citability checklist
- The manual AI-visibility measurement protocol
- The client section: audit, prioritization, roadmap
